Comeback Goods - High Quality, Rescued Goods.

Project objective

The primary objective of the website design & development project was to make a brand new Shopify-based platform into an immersive digital space that aligned with Comeback Goods' brand identity and spoke directly to its millennial target audience. The chosen design direction aimed to incorporate elements of the vibrant 90s - 00s aesthetic, striking a balance between nostalgia and contemporary appeal. The ultimate goal was to enhance user engagement, boost conversions & sales, and establish Comeback Goods as a trusted, trendy and sustainable destination for renewed and high-quality goods.

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Project stages

1. User research & site map

The project began with comprehensive user research & site map development to gain insights into the preferences, behaviors, and expectations of the millennial target audience. Through surveys, interviews, and competitor analysis, the team uncovered key design considerations that would resonate with this demographic.

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2. Design concept development

Based on the research findings, a design concept emerged that merged the 00s aesthetic with modern sensibilities. Bright and bold colors, playful typography, and visually striking elements were carefully integrated to create an engaging and visually stimulating experience for users.

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3. Identifying the ultimate visual design

The visual design portion of the project focused on crafting a unique and cohesive visual identity for Comeback Goods. Leveraging the chosen design direction, they developed a color palette and typography that conveyed a sense of both nostalgia and freshness, resonating with the target audience.

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4. User interface design

The redesigned website featured a responsive and intuitive interface. User-friendly design elements, such as clear navigation menus and prominent product showcases, were implemented to ensure a seamless browsing and shopping experience.

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Project results

The Comeback Goods website redesign project achieved significant outcomes in engaging the millennial target audience and enhancing the user experience. Key results include:

1. Increased User Engagement: The new website witnessed a substantial increase in user engagement metrics, such as time spent on the site, page views, and click-through rates. The visually captivating design and improved user interface encouraged users to explore a wider range of renewed goods.
2. Enhanced Conversion Rates: The strategic visual design elements, including compelling product imagery, attention-grabbing banners, and intuitive layout, contributed to a significant boost in conversion rates. Users were more inclined to make purchases, resulting in improved business revenue.
3. Positive User Feedback: The redesigned website received positive feedback from the target audience. Users appreciated the vibrant and bold design direction, which evoked a sense of nostalgia while providing a fresh and modern browsing experience.

Conclusion

The Comeback Goods website redesign project successfully transformed the e-commerce platform into a visually striking and engaging online space. By incorporating elements of the vibrant 00s aesthetic and considering the preferences of the millennial target audience, the redesign effectively captured their attention and enhanced their browsing and shopping experience. The increased user engagement and improved conversion rates have positioned Comeback Goods as a trendy destination for renewed goods among young and environmentally conscious consumers.

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Visit live website

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Agency: pb+j
Role: UX/UI Designer